chris who?

♥ CLIENTS

Accelerate Media
Action Mining Services
Bandt Gatter & Assocs
David Deane-Spread
Fleetwood Corp. Founder: John Wood
Grand Touring Products
Land4Sale
Leadership in Action
National Lifestyle Villages
Prana Active
Prana Beauty
Principles in Business
SME Leadership Challenge
Statewest Surveying

THE GRAND EMPIRE

"Hi David,
hope this email finds you well. And yes, I might just have the person you're looking for. I first engaged Chris in the late 80s to research a prospect I had short notice to pitch to. Since then, she's moved into copywriting and frankly, she's BRILLIANT - intuiting the message and delivering it elegantly. And, she isn't chasing The Grand Empire. Interested?
Regards, James"

James Michael
SME Leadership Challenge (March 2011)
------------------------------

the portfolio

Much of what I do is confidential and thus unfortunate in terms of providing an online portfolio. If you would like to speak with any of my clients just go to the top of this page and click 'send me a message'.

"I love the word 'indolence'... it makes a complete lack of discipline sound classy"

WELCOME.
Most of my clients (but not all) are small to medium business operators. Some are in the professions, some have websites and some don't. The point is, none of them have the time or the desire to spend hours away from 'what they do'. That said, they quite rightly conclude that there are costs and risks inherent to farming out their face to the world to "someone in the office" or, at the other end of the scale, the same in commissioning an Ad Agency.

Which all makes perfect sense. Luckily, they found someone who (as one of my clients succinctly points out) is not chasing the Grand Empire. Indeed!

In fact I prefer to charge fairly, respect deadlines and apply elegance to generate sales. Isn't that the point?

THOUGH SPEAKING OF ELEGANCE (sigh...)

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts"

Dear (whoever you are)

Call me. Because I know I can help you. Don't authorise another internal memo, a sales and marketing document, business proposal or campaign slogan before you speak to me. And please, don't write to your customers before we speak. Your copywriter has erudition, but not empathy.

Am I being horribly unfair? I'm sorry... you see, at the end of the day (and I'm thinking outside of the box), your communication strategy doesn't exemplify state-of-the-art clarity. Thus, sadly, it won't consistently yet flexibly move your "constituents" toward anything. Perhaps you think me naive, unworldly? Unable to identify with you? I do. Really. I just wonder whether these cryptic and labyrinthine missives actually deliver the outcomes you seek in an increasingly volatile business environment.

So please...
Call me: 61 08 9574 1768
Or leave me a message. It's for your own good :) Chris

short stops...

A 15 minute movie, proving once again the power of words...
VALIDATION. KURT KUENNE

2 min. short stories. chris lees
DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?

the story of the sign

ALONSO ALVAREZ BARREDA
(short story winner, 2008 Cannes Festival; later 'borrowed' by PurpleFeather and rebranded as The Power of Words)

really, unworthy

The absolute certainty of my peers. Ah, the intractable, incurious mind; youthful dreams vanished, more cynical and bitter with every passing year...