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CLIENTS
Action Mining Services
Andrew Clark-McMurrich
Bandt Gatter & Assocs
Brian Gannon
Caravan Industry Assoc WA
David Deane-Spread
Dimension 4 Consulting
Dr Nicky Marlow
Grand Touring Products
HR21
John Wood
Kona Special Projects
Land4Sale
Leadership in Action (LiA)
MGI Bridge Partners
National Lifestyle Villages (NLV)
Phillips Ormonde Fitzpatrick
Philosophy of Living Centre
Principles in Business (PiB)
RTS Group
SME Leadership Challenge
Statewest Surveying & Planning
Taylor James Group
Workplace Professionals
AND ADVOCATES...
"Hi David, hope this email finds you well. I'm writing to introduce you to somebody I think might be just the person you're looking for. I first engaged Chris in the late 80s for research on a particularly unique prospect I was trying to win and had been given short notice to pitch to. Since then, Chris has moved into copywriting and frankly, she is BRILLIANT! Think public speaking, proposals, newsletters - she intuits the message and delivers it with acuity. From my point of view, she charges way too LITTLE for that - but she's one of those quirky 'technicians' who loves her work and isn't chasing the grand empire.
The GFC has just hit a long-term client of hers and I'd hate for more of that to ripple down and cause her to pull up stumps too. Can I ask you to consider engaging her and pass on her details to your contacts around the place, please?"
James Michael - LiA (2009) |
"At the end of the day, if we think outside the box, our communications strategies will exemplify state-of-the-art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."
An open letter to whoever penned that directive...
Dear writer,
whoever you are, call me. Because I know I can help you. Don't oversee another internal memo, a sales and marketing document, business letter, submission or proposal. Please, don't write to your customers. And if you should involuntarily transition from your current career path due to "a downturn in the global market" or (heaven forbid) "a failure to resonate with the team", don't write your own resumé.
Am I being horribly unfair? I'm sorry...
You see, at the end of the day, and thinking outside of the box, your communication strategies don't exemplify state-of-the-art clarity. Thus, sadly, they do not consistently yet flexibly move your "constituents" toward anything.
Perhaps you think me naive, unworldly? Unable to identify with you?
I do. Really. Language is indeed a powerful tool! I just wonder whether these rather ornate and labyrinthine missives get in the way of delivering the outcomes you seek.
So please, call me: 61 08 9574 1768, or better still, have me call you
...it's for your own good :) Chris
FROM START TO FINISH...
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Business Proposals
Web Content
Articles
Resumés
Pptx Presentations |
Sales & Marketing
Submissions
Brochures
Newsletters
Speech Writing
Art Work |
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LATEST BRIEFS
"Thanks Chris, what a great piece - your writing is so bloody good! What I originally sent you has morphed into a very persuasive and authentic rationale for our backers."
John Wood: Business Proposal
"Chris, as you know, I intend to develop PiB as an independent concern. The time is right for that and I look forward to working with you in the new business - or should I say, our new business; since I see your partnership as essential to its future."
David Bodman. PiB:
Editing & Website Content
"Hi John, I'm pleased you've decided to run with the latest narrative I wrote for you - I hope it goes well. I'll forward a first draft of the second in the series shortly so that the marketing team can look it over well before the July deadline. Chris
...Fantastic! You've absolutely understood the brief - I love reading these Chris."
John Wood. NLV:
Short Story Advertorials
"...many thanks for making yourself available at such very short notice and the time and effort that I know you put into it. We would never have made the deadline without you. Chris I'll be in touch again soon with another Submission - this time hopefully without the extreme deadlines!"
Joe Danko. Land4Sale:
Development Submission
"Chris the seminar went really well. Thanks so much."
Allan Bandt. Bandt Gatter & Assocs:
Executive Competency Report
"Thank you so much for my Resume. I think they actually read this one since this time, my application was successful."
Andrew Clark McMurrich: Resumé |
