your story. nuanced, evocative, singular.

THE WHO

MY CLIENTS. PROFESSIONALS IN THEIR FIELD AND SERIAL HARD WORKERS

John A. Wood
Ronnie Wood
Mike Maxwell
Tony Addiscott
Amaro Velho

A Better Life
Action Mining
Bandt Gatter
Capozzi Building
David Deane-Spread
FiggerLilly Cakes & Designs
Grand Touring Products
KnowledgeCore
Land4Sale
NLV
Prana
Principles in Business
Statewest Surveying

You are the quiet, diligent and unseen face behind my website and monthly newsletters. There's no doubt, you are a generous contributor and friend. Thank you. David
Principles in Business

Thanks Chris, what a great piece - your writing is so bloody good! What I originally sent you morphed into a very persuasive proposal for our backers.
John A. Wood

"Chris, thank you for enriching and beautifully expressing the Prana experience. Everything you've written truly reflects us and our commitment to each client. Big hugs heading your way!"
Agnelo and Saroj Velho
Prana

THE WHAT

YOUR WORDS. MINE. OR A BEAUTIFUL COMBINATION. IT'S ALL YOUR STORY...

ADVERTORIALS (with a twist)

THE STIFF SHIRT
GONE PRAWNING
THE INHERITANCE

ORIGINAL SHORTS

DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...

HTML NEWSLETTERS

PRINCIPLES IN BUSINESS
PRANA BEAUTY

MARKETING & DESIGN

DISCOVER YOUR NATURAL BEAUTY
CHANGE IMPROVEMENT

BIOGRAPHIES

JOHN A. WOOD. FLEETWOOD FOUNDER

YOU'LL WANT THIS

COSTS, ABOUT ME, PRIVACY...
GO AHEAD, IT'S ALL HERE

AND THE HOW

As an editor and copywriter it is my job to clearly express your ideas. The promise however, lies in THE HOW -- how to persuade and surprise without resorting to pretentious language, lazy clichés and overt marketing. My clients expect more, and that's what they get.

Happily for me, they don't expect to receive the prime instance below... copy that baffles with bullshit, nauseates its audience and comprehensively trashes its own message all in one hit:

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."

Dear whoever
You want to sufficiently move people so they'll give you their money? Heck! Why didn't you just say so?

PLEASE, don't approve another word before we speak. Do I lack empathy? Am I being horribly unfair? I'm sorry... the thing is, your communications strategy doesn't exemplify state-of-the-art clarity at all. Frankly, I'm fairly certain it won't consistently yet flexibly move your constituents (I presume you mean your donors) toward underwriting your efforts. Perhaps you think me naive? Unable to identify with you? I DO. REALLY. But frankly, I would just as soon recreate your rather laboured missives and deliver what I'm certain you call 'buy in'.

You know, between us, we can do so much better...
Warmly, Chris

CHRIS LEES : : 08 9574 1768
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PREPAREDMIND AUSTRALIA : : PERTH WA : : ABN 61 504 646 795