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Thanks Chris, what a great piece - your writing is so bloody good! What I originally sent morphed into a very persuasive proposal for our backers.
John A. Wood

"Chris, thank you for beautifully expressing the Prana experience. Everything you've written truly reflects us. Take a bow!"
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Vida Carlino Inspiration Source

Hello. I'm glad you stopped by...

As an editor and copywriter it is (self-evidently) my job to clearly express your ideas. The promise however, lies in THE HOW -- how to persuade and surprise without resorting to pretentious language, lazy clichés and overt marketing. As a client of mine you can expect more, and that's what you'll get.

Happily, the prime instance below (copy that nauseates its audience and comprehensively trashes its own message all in one hit) will not define our relationship...

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."

Dear whoever
You want to sufficiently motivate people to support your cause? Heck!

PLEASE, don't approve another word before we speak. I'm sorry... the thing is, your communications strategy doesn't exemplify state-of-the-art clarity at all. Frankly, I'm fairly certain it won't consistently yet flexibly move your "constituents" to underwrite your efforts, many of whom are apparently under the radar. Am I being horribly unfair? Perhaps you think me naive, unable to identify with the challenges you face? I DO. REALLY. But frankly, I would just as soon recreate these laboured missives and deliver what I'm certain you call 'buy in'.

You know, between us, we can do so much better...
Warmly, Chris

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