PROOFREADING : COPY EDITING : COPYWRITING : WEBSITE CONTENT

P. 61 08 9574 1768 EMAIL ME
Preparedmind Australia
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CLIENTS

A Better Life
Action Mining
Capozzi Building
David Deane-Spread
Grand Touring Products
Inspiration Source
Justified Talent
KnowledgeCore
Land4Sale
NLV
PCS Group WA
Prana
Principles in Business
Statewest Surveying

Thanks again Chris, what a great piece! It is so good to have you watching my back.
Adette Rosenbach KnowledgeCore

"Chris, thank you for beautifully expressing the Prana experience. Everything you've written truly reflects us. Take a bow!"
Agnelo Velho Prana

"Chris, You are my new knight in shining armour. Thank you so much."
Vida Carlino Inspiration Source

your story (should be): singular, evocative, nuanced.

As an editor and copywriter it is (unsurprisingly) my job to clearly express your ideas. Here, clarity means that I'll persuade and surprise without resorting to pretentious language, buzzwords, 'bizspeak', lazy clichés and foxy marketing.

Happily, the prime instance below (copy that nauseates its audience and comprehensively trashes its own message all in one hit) will not define our relationship...

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."

Dear whoever
You want to sufficiently motivate people to support your cause? Heck!

PLEASE, don't approve another word before we speak. I'm sorry... I know how that sounds. The thing is, your communications strategy doesn't exemplify state-of-the-art clarity at all. Frankly, I'm fairly certain it won't consistently yet flexibly move your "constituents" to underwrite your efforts. Am I being horribly unfair? Perhaps you think me naive, unable to identify with the challenges you face? I DO. REALLY. But frankly, I would just as soon recreate these laboured missives and deliver what I'm certain you call 'buy in'.

You know, between us, we can do so much better...
Chris

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