your story. nuanced, evocative, singular.

THE WHO

MY CLIENTS. PROFESSIONALS IN THEIR FIELD AND SERIAL HARD WORKERS

John A. Wood
Ronnie Wood
Mike Maxwell
Tony Addiscott
Amaro Velho

A Better Life
Action Mining
Bandt Gatter
Capozzi Building
David Deane-Spread
FiggerLilly Cakes & Designs
Grand Touring Products
KnowledgeCore
Land4Sale
SME Leadership Challenge
NLV
Prana Beauty
Principles in Business
Statewest Surveying

Hi Alan,
hope this email finds you well. And yes, I might just have the person you're looking for. I first engaged Chris in the late 80s to research a prospect I had short notice to pitch to. Since then, she's moved into copywriting and frankly, she's BRILLIANT - intuiting the message and delivering it elegantly. And, she isn't chasing the grand empire.
Interested? James
SME Leadership Challenge

You are the quiet, diligent and unseen face behind my website and monthly newsletters. There's no doubt... you are a generous contributor and friend. Thank you. David
PiB

Thanks Chris, what a great piece - your writing is so bloody good! What I originally sent you morphed into a very persuasive proposal for our backers.
John A. Wood

THE WHAT

YOUR WORDS. MINE. OR A BEAUTIFUL COMBINATION. IT'S ALL YOUR STORY...

ADVERTORIALS (with a twist)

THE STIFF SHIRT
GONE PRAWNING
THE INHERITANCE

ORIGINAL SHORTS

DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...

HTML NEWSLETTERS

PRINCIPLES IN BUSINESS
PRANA BEAUTY

MARKETING & DESIGN

DISCOVER YOUR NATURAL BEAUTY
CHANGE IMPROVEMENT

BIOGRAPHIES

JOHN A. WOOD. FLEETWOOD FOUNDER

AMICABLE RELATIONS

Communication: it's about leaving everyone happy.

YOU'LL WANT THIS

COSTS, ABOUT ME, PRIVACY...
GO AHEAD, IT'S ALL HERE

AND THE HOW

As an editor and copywriter it is my job to clearly express your ideas. The promise however, lies in THE HOW -- how to persuade and surprise without resorting to pretentious language, lazy clichés and overt marketing. My clients expect more, and that's what they get.

Happily for me, they don't expect to receive the prime instance below... copy that baffles with bullshit, nauseates employees and comprehensively trashes its own message all in one hit:

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."

Dear whoever

PLEASE, don't approve another word before we speak. Am I being horribly unfair? I'm sorry... the thing is, your communications strategy doesn't exemplify state-of-the-art clarity at all. Frankly, I'm fairly certain it won't consistently yet flexibly move your constituents (I presume you mean your clients?) toward underwriting your efforts. Perhaps you think me naive? Unable to identify with you? I DO. REALLY. But frankly, I would just as soon recreate your rather laboured missives and deliver what I'm certain you call 'buy in'.

You know, between us, we can do so much better...
Warmly, Chris

CHRIS LEES : : 08 9574 1768
SEND ME A MESSAGE

PREPAREDMIND AUSTRALIA : : PERTH WA : : ABN 61 504 646 795