sales & advertising copy. emails & letters. web copy. business letters. submissions & proposals. pptx presentations. brochures. job seeker ads. resumes. newsletters. articles.
"RULE 1: KNOW YOUR AUDIENCE"
When you craft websites, internal memos, letters, business proposals, emails, media releases, presentations, articles or newsletters, each has its own distinct set of rules. That said, for business men and women with the foresight to employ a gifted writer - someone who knows which rules to break (and when), who has commitment to you, empathy with your clients and a fresh mind; this website ends here. You won't be needing me anytime soon.
BUT IF NOT, ah then, I think we should talk... because it's my job to write well, convince people to believe in you, and consequently, persuade them to act. To do that, I never bend Rule One. Our audience (potential or existing clients, employees - in fact anyone we seek to influence) is alert to the first whiff of 'corpspeak', probably skimming through your document and definitely looking for a reason why they shouldn't cull the workload at every opportunity...
"RULE 2: MAKE SHORE YOU HAVE DOTED ALL THE EYES & CROSSED ALL HTE TEAS!!"
Rule 3: love what you do...
"Thanks Chris,
what a great piece - your writing is so bloody good! I can't actually believe what I am reading. It is a very powerful testimonial and you have brought it to life."
John Wood. Sunninghill Group Pty Ltd. Newsletter for Step Into Life
"Hi Chris,
... as you know, I intend to expand and develop
the business as an independent concern. The time is right for that and I look forward to working with you in my new business - or should I say, our new business, since I see your partnership as essential to its future."
David Bodman. Marketing and web design for Principles in Business
"Hi John,
I'm pleased you've decided to run with the latest narrative I wrote for you - I hope it goes well. And of course I'm also delighted to provide
more of similar! I will forward a first draft of the second in the series shortly so that
the marketing team can look it over well before the July deadline.
Chris
...Fantastic Chris! You've absolutely understood the brief - I love reading these. John"
John Wood [Jnr]. Advertising copy for National Lifestyle Villages
"...many thanks for making yourself available at such very short notice and the time and effort that I know you put into it. I feel it unlikely that we would have made the deadline without your involvement (as it is, we made it with an hour to spare)!! Chris I'll be in touch with you soon about another job we have in mind for you - this time without the extreme deadlines."
Joe Danko. Land Development Submission for Land4Sale
"Chris I couldn't believe how much you came up with... how do you
do that?!" Allan Bandt.
Senior Executive Competencies report for Bandt Gatter
& Associates.
"Thank you so much for my Resume. I think they actually read this one since this time, my application was
successful."
Andrew Clark McMurrich [Jun 2006]
"...the directors called an overnight meeting. That's the way it goes in this game so I'm glad I can count on you..."
James Michael. Company directors report for Leadership in Action
so I'd like to talk...
no surprises there! But before we do, go to my free offer page
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chris lees
preparedmind australia
phone: 61 8 9574 1768
contact form
www.preparedmind.com.au
abn: 61 504 646 795