*THE GRAND EMPIRE
"Hi David,
hope this email finds you well. And yes, I might just have the person you're looking for. I first engaged Chris in the late 80s to research a prospect I had short notice to pitch to. Since then, she's moved into copywriting and frankly, she's BRILLIANT - intuiting the message and delivering it elegantly. And, she isn't chasing The Grand Empire. Interested?
Regards, James"
James Michael
SME Leadership Challenge (January 2012)
For me, the client relationship frequently goes beyond business and morphes into something I can only describe as deeply personal. Thank you all...
Client Comments |
the who what and why
Most of my clients (but not all) are small to medium business owners, professionals in their field and serial hard workers regardless of what they do. Some have websites and some don't. The point is, none of them have the time or the desire to spend hours away from core issues - quite rightly concluding that there are costs and risks inherent to farming out their face to the world.
Which all makes perfect sense. Luckily, they found someone who writes persuasively and (as one of my clients succinctly points out) is not chasing *The Grand Empire. Indeed!
I'M SORRY, WHAT WAS THAT?
"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts"
Dear (whoever you are)
Call me. Because I know I can help you. Don't authorise another internal memo, fundraiser, sales and marketing document, business proposal or campaign slogan before you speak to me. And PLEASE, don't write to your customers.
Am I being horribly unfair? I'm sorry... you see, at the end of the day (and I'm thinking outside of the box), your communication strategy doesn't exemplify state-of-the-art clarity. Thus, sadly, it won't "consistently yet flexibly move your constituents" toward anything.
Perhaps you think me naive, unworldly? Unable to identify with you? I do. Really. I just wonder whether these obscure and rather labyrinthine missives actually deliver the outcomes you seek.
So please...
Call me: 61 08 9574 1768
Or leave me a message. It's for your own good :) Chris
words count!
When it comes to making your message clear frankly I have nothing to add because KEN BURNETT SAYS IT ALL
words I love
INDOLENCE: which makes a complete lack of application, diligence and discipline sound classy :)
word tools you'll like
500 words PROOFREAD, my compliments.
SEO CHARACTER COUNT
|
marketing pieces
Just three in a series of weekly box adverts which these particular clients were brave enough to consider and which actually set them apart in a highly competitive market. Happily, they garnered quite a following...
THE STIFF SHIRT
GONE PRAWNING
THE INHERITANCE
2 minute short stories. chris lees
DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...
short stops
If you've got a few minutes to spare, don't miss these great examples of the power of words to change perceptions and inspire your audience.
|