Editing Copywriting Web Design Preparedmind Australia poruna: for the love of words send me a message

THE WHO

My clients. Serial hard workers and professionals in their field regardless of what they do...

A Better Life
Action Mining Services
Bandt Gatter & Assocs
Capozzi Building
David Deane-Spread
Grand Touring Products
KnowledgeCore
Land4Sale
SME Leadership Challenge
National Lifestyle Villages
Prana Beauty
Prana Weight Loss
Principles in Business
Statewest Surveying

John A. Wood
Ronnie Wood
Tony Addiscott
Amaro Velho

Hi David,
hope this email finds you well. And yes, I might just have the person you're looking for. I first engaged Chris in the late 80s to research a prospect I had short notice to pitch to. Since then, she's moved into copywriting and frankly, she's BRILLIANT - intuiting the message and delivering it elegantly. And, she isn't chasing the grand empire. Interested?
Regards, James

SME Leadership Challenge

You are the quiet, diligent and unseen face behind my website and monthly newsletters. There's no doubt... you are a generous contributor and friend. Chris, thank you. David
Principles in Business

Thanks Chris, what a great piece - your writing is so bloody good! What I originally sent you morphed into a very persuasive proposal for our backers.
John Wood

THE WHAT...

SHORT ADVERTORIALS (with a twist)

A selection of weekly box adverts these particular clients were brave enough to consider in a highly saturated market.

THE STIFF SHIRT
GONE PRAWNING
THE INHERITANCE

ARTICLES

Here, 5 original shorts written for various clients

DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...

HTML NEWSLETTERS

Copy editing, images, video segments and podcasts for custom designed cross-browser compliant html newsletters.

PRINT WORTHY BROCHURES

FOR PRANA BEAUTY: DISCOVER YOUR NATURAL BEAUTY
FOR DAVID DEANE-SPREAD: CHANGE IMPROVEMENT

BIOGRAPHIES

JOHN WOOD. FOUNDER FLEETWOOD CORP.

WEB CONTENT & DESIGN

Expect browser compatible, Google friendly websites without the trap of being locked into the CMS packages - and if you've ever tangled with WORDPRESS you'll know what I mean! I'll build you a fully customisable site AND show you how easy it is to be in total control of it.

AND THE HOW

Any copywriter will promise to succinctly and persuasively write for your business. The delivery of that promise however, lies in THE HOW. As far as I'm concerned it's up to us to persuade and surprise without resorting to puerile marketing, pretentious language and lazy clichés. You, your clients (and potential clients) should and do expect better.

The internal memo below is just one example - a prime instance of how to baffle with bullshit, nauseate your marketing team, and comprehensively trash your own message all in one hit...

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity, to consistently yet flexibly move our constituents toward underwriting our efforts."

Dear whoever

Call me. Because I know I can help you. PLEASE, don't approve another word before we speak.

Am I being horribly unfair? I'm sorry... you see, at the end of the day, your communication strategy doesn't exemplify state-of-the-art clarity. Sadly, it won't consistently yet flexibly move your constituents (I presume you mean your customers) toward anything.

Perhaps you think me naive, unworldly? Unable to identify with you? I do. Really. But frankly, I would just as soon recreate your rather labyrinthine missives in a way that ensures what I'm certain you call 'buy in'.

Call 08 9574 1768
Text 0412 087 127 - or SEND ME A MESSAGE

We can do so much better...

WEB DESIGN: THE PITFALLS OF CMS PACKAGES